Enlightened Self-Interest

The Beautiful Side of “Enlightened Self-Interest”

March 20, 2026

Working with a few sites recently, I came to realize that “enlightened self-interest” is a beautiful thing. It’s often referred to in the negative because of the perception that people are being selfish if they think about how the partnership work could help an individual partner succeed. But in the end, real and sustainable partnerships do [...]

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