Obama reelection

Big Data: What can be learned by the 2012 Presidential Election and how it can transform education

November 9, 2025

The way in which the Obama campaign used big data to drive strategy is something that will be studied, published about and emulated in future campaigns. Let’s hope that the next big story is about how big data is being used to transform education. In a recently published report from Brookings, Darrell M. West ponders the learning environment of the future in which technology enables instant feedback and the teacher becomes a “data scientist.” Why must we wait for the future to achieve this? Big data is all around us. It was used to elect a President. Now, let’s put the systems and infrastructure in place so that we can use big data to ensure every student achieves, cradle to career.

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